Both Sides Do It

https://www.infoturismiamoci.com/2025/03/yx8vcgot76h So is this what it comes down to in environmental debates, who is more successful at manipulating the public?

https://www.plantillaslago.com/i97ln45 As the N.Y. Times reports,

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EcoAmerica has been conducting research for the last several years to find new ways to frame environmental issues and so build public support for climate change legislation and other initiatives.

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https://www.salernoformazione.com/c8tdp2y Among the firm’s recommendations to members of congress and climate advocates:  instead of cap and trade, use the term “cap and cash back” or “pollution reduction refund.”

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As the Times’ reporter John Broder notes, this

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https://ottawaphotographer.com/j13cm0qo0vd directly parallels marketing studies conducted by oil companies, utilities and coal mining concerns that are trying to “green” their images with consumers and sway public policy.

https://www.scarpellino.com/ckko8wd

Yes, there’s nothing new about framing. It’s long been an art form in political campaigns.

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https://www.onoranzefunebriurbino.com/p24uutaod2i But do activists really believe a better catchphrase will move the ball on global warming? Make Americans take environmental issues more seriously?

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https://www.scarpellino.com/74argwgum Robert Brulle, an expert on environmental communications, tells Broder that the advertising tactic is cynical and ineffective:

The right uses it, the left uses it, but it doesn’t engage people in a face-to-face manner and that’s the only way to achieve real, lasting social change.

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