Posts Tagged ‘Food Babe’

How to Engage with Popular Messengers who Exploit Fears?

April 8, 2015 by Keith Kloor | Filed in Uncategorized | 52 comments

If you are late to the Food Babe phenomenon, by which I mean the rise of a food activist named Vani Hari, there are no shortage of recent media articles exploring her fame. The Atlantic profile is among the best, because it is not judgmental and it gives voice to the science-based critics who are exasperated by…Continue Reading…

The Food Babe Takes on Her Critics

December 8, 2014 by Keith Kloor | Filed in food, food movement, pseudoscience | 56 comments

The Vani Hari success story is remarkable. Here’s a synopsis from a recently syndicated article published in the Chicago Tribune: Less than four years ago, Hari didn’t even have a Twitter or Facebook account. She was afraid of social media, worried a slip of the thumb could jeopardize her consulting contracts implementing technology and strategy at Bank…Continue Reading…